Sustainability, growth and commitment
Mission vision
Theo Gerlach, the owner of Seaside Hotels first established himself on the island of Gran Canaria after visiting in 1970. His fundamental values lie in the development of sustainable tourism on the Canary Islands and he has remained true to his beliefs that the future of tourism depends on continually investing to improve what the islands have to offer in order to maintain high standards and to continue to attract tourism. His philosophy of providing a holiday experience that guest’s will want to repeat secures the continued prosperity of future generations.
Theo Gerlach has dedicated his career to satisfying his guests’ needs by offering them exceptional locations, specialized services, carefully selected cuisine and facilities that are constantly being updated to ensure the highest levels of quality. He firmly believes that sustainable development will permit tourism to be the driving force behind economic prosperity. The ongoing initiatives in each individual hotel on the islands of Gran Canaria and Lanzarote encompass these principles and remain his legacy to future generations.
Core values
- Remain a family owned company with financial stability
- Sharing with employees, customers and suppliers his vision for the future and working alongside them in order to protect the environment.
- Support the local community.
- Provide consistent levels of service, quality and gastronomy assuring guest loyalty.
- Investment plan incorporates refurbishments to maintain the hotels at an optimal standard together with the introduction of new sustainability initiatives to ensure a continued reduction in environmental impacts encouraging sustainable development.
- Ethical and transparent hotel management: Communicating the results of our customers’ satisfaction and the working environment of our employees.
- Innovative future projects ensure a stable model of growth, professionalism and service to our guests.
Environment
“Protecting the surroundings we are part of”
Locally Sourced & Seasonally Inspired
At Seaside Los Jameos, we place great value on locally sourced and zero-kilometre produce, working in close partnership with farmers, fishermen and suppliers from Lanzarote and the wider Canary Islands.
This approach allows us to:
- reduce the carbon footprint linked to transport
- support the local economy
- offer fresh, seasonal ingredients
- preserve the culinary identity of the destination
Protecting the Island’s Natural Biodiversity
Our gardens feature plant species carefully chosen for Lanzarote’s climate, helping to reduce the need for intensive irrigation while encouraging local biodiversity.
Our approach to sustainable gardening includes:
- the sue of native and drought-tolerant species
- a conscious reduction in water consumption
- the gradual removal of invasive plants
- maintenance practices carried out with respect for the natural ecosystem
Minimising Waste, Maximising Responsibility
At the hotel, waste is separated at source through a carefully managed system that ensures full traceability and handling by authorised waste specialists.
In addition:
- we measure food waste in both kitchen and buffet
- we are committed to reducing single-use plastics
- we encourage reuse wherever possible
- we provide our team with training in responsible waste seperation
- we prioritise recovery and recycling wherever possible, before considering landfill
Efficient Use of Water and Energy
We actively pursue both water and energy efficiency through a range of carefully considered measures, including:
- control and monitoring systems for resource consumption
- the ongoing trasnition to LED lighting
- heat recovery within technical installations
- optimized irrigation throughout our gardens
On an island such as Lanzarote, where water is particularly precious, every litre counts.
PEOPLE
“Caring for Those Who Care for You”
A Culture of Awareness and Continuous Learning
At Seaside Los Jameos, our team benefits from ongoing training in sustainability, energy efficiency, waste management and responsible consumption.
We see sustainability not as the remit of a single department, but as a shared culture that runs through the entire hotel.
A Commitment to Stable Employment and Growth
At Seaside Los Jameos, we are committed to local, long-term employment, creating opportunities for professional growth, ongoing development and a working environment shaped by safety, respect and care.
This approach allows us to:
- create quality employment opportunities on Lanzarote
- support internal growth and career progression
- strengthen committed and highly professional teams
- maintain a safe and responsible working environment
We invest in our people because we believe that genuine quality of service begins with the wellbeing and development of those who bring it to life every day.
Knowledge, Awareness and Responsibility
Our team takes part in regular training in sustainability, equality, human rights and risk prevention, supporting a corporate culture shaped by respect, integrity and a commitment to continuous improvement.
Through these efforts, we:
- deepen environmental and social awareness
- promote equal opportunities
- strengthen professional ethics
- encourage continuous progress across all departments
For us, sustainability is more than a strategy. It is a way of working.
Rooted in Our Community
“Contributing positively to the world around us”
Experiences in Harmony with the Surroundings
We encourage experiences that are in harmony with the natural environment and designed to support wellbeing, including yoga, outdoor activities and collaborations with local providers who operate according to sustainable principles.
Our wish is for guests to enjoy Lanzarote in a way that honours and preserves its natural balance.
Workshops Inspired by Nature and Place
We encourage educational activities that help foster respect for the natural world and a sense of environmental awareness from an early age.
At our Kids Club, younger guests are introduced to these ideas through engaging activities such as creative recycling, the reuse of materials and learning how to care for the world around them.
These initiatives allow us to:
- inspire environmental awareness in younger generations
- encourage more responsible habits during their holiday
- combine leisure with environmental learning
- reinforce our commitment as a sustainable family hotel
We believe that travel can also be an opportunity to learn, to discover and to care for the planet.
Social Responsibility and Community Support
We are proud to support charitable initiatives and work alongside social projects that make a meaningful contribution to both the destination and the local community.
This commitment is reflected in:
- participation in campaigns and events with a positive social impact
- support for local NGOs and community organisations
- donations and sponsorships focused on local causes
We believe that truly responsible tourism should create lasting value, both socially and environmentally.
We collaborate with the Tías City Council
Tías CUÍDAME! It is a municipal strategy to improve selective waste collection figures in the municipality of Tías; through awareness-raising, environmental education and the promotion of citizen participation. With these measures, the aim is to achieve compliance with the recycling objectives set by the European Commission in 2030. In addition, it aims to make Tías a more sustainable municipality, in which citizens are an example of good practices and civility with the urban environment and environmental.
Download: Guide for the correct management and separation of waste in the municipality of Tías.
Help us to achieve our sustainability objectives, please share any suggestions with us via this email: info@los-jameos-playa.es
